“Advertising for Growth”
There are many forms of advertising dealerships use to generate growth in their fixed operations. There are newspapers, mailers, open safety campaign processors, handouts, and the list goes on. There are many ways to measure the results of these using the dealership DMS program as a source of information. The DMS is an accurate source […]
Read MoreTreat them like family
It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to […]
Read MoreHard Work…Together
There’s a Nike commercial on television that has such a positive uplifting point it should be a part of every one of our companies themes. It is Lebron James and the Cleveland Cavaliers in the huddle prior to the game. Every professional sports team has a session similar to this where the spokesperson attempts to […]
Read MoreDo You Want Success?
If I took the time to ask 1000 people if they wanted success, I have no doubts that far more than 900 would answer absolutely. However, if we listed several things that were requirements of potentially achieving success without any guarantees the results might be substantially less. There are some common threads or requirements of […]
Read MoreUsing Recalls to Build Loyal Customers
Many dealerships struggle through the winter months with reduced repair order counts. Most are fed up with manufacturer safety recalls however it remains the single largest opportunity to build profitability into your service departments. We looked at some different approaches to build your repair order counts; one might be to advertise low cost labor operations such as […]
Read MoreRaising Your Standards
A common thread you’ll find with any individual or company that has achieved success is very high standards. A set of standards that never accepts poor performance as ordinary and is always being evaluated for areas of opportunity for improvement develops a path of success. Raising your standards should be as common as setting objectives […]
Read MoreBecoming Your Best
If I took a survey of individuals and ask them if they were the best they could possibly be, most would answer yes. If I asked the same individuals a second question, are you perfect? Most would answer certainly not. When we accept these principles we understand the importance of always trying to improve or […]
Read MoreFour Secrets to Build Repair Order Counts
Building repair order counts is often not considered until the time your shop is slow which in my view is too late. In this article we will review four processes you can use in your dealership operations to build your repair order counts not only now but on an ongoing basis. The very first thing […]
Read MoreThe Surgical Approach
I consider surgeons to be the utmost professionals in our society. The title of surgeon carries with it an immediate respectability. When we’re talking about taking a surgical approach in our dealerships it only makes sense if we desire to reach the respectability of a surgeon. Professional ProcessesCould you imagine if your surgeon met you […]
Read MoreThe Annual Review
The annual review is a practice that is been around for as long as I can recall with most companies trying to achieve it. Most use this as a way to assure the employee has a strong understanding of their performance throughout the year. Some also use it as the time employees are evaluated for […]
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